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Lately, I’ve been reflecting on what has resonated most with me in my work as a leader, and I keep coming back to this truth: People don’t lose motivation because they don’t care.They lose motivation when they feel disconnected from why their work matters. This distinction is important—especially in people-centered fields like education, nonprofit work, and community services. When motivation dips, the default response is often to push harder: increase expectations, tighten t